Digital marketing started becoming a buzzword in the later part of the last decade. The ability to create a website and optimize it on Google search started driving technology savvy brands and brands looking for business in other geos where any other source of marketing wasn’t even an option.
Next came performance marketing wherein brands started to look for generating leads on digital. The ability to be able to measure every new lead that came made it the medium of choice for one and all. From real estate to insurance to education, CPL became the name of the gam... Read More
Imagine this: The real estate builders in Noida pool funds to create a social media campaign comparing the market space in Noida and Gurgaon to get the price difference between the markets bridged a little.
The impact: The real estate game changes forever!
Digital has not only broken down the barriers between countries and people, it has also broken down the barriers between brands. Collaborative ecosystem is the ability of a brand to be able to spend least amount of money and leverage the impact a different brand is creating and hence getting better ROI. Over the last few years, brands ... Read More
Rich getting richer while poor suffers – this is considered a key evil in the society. This is what keeps us from providing equality. But what’s the cause?
The constitution declares India to be a sovereign, socialist, secular, democratic republic. But we have done little to achieve a better socialist society. Socialism here means equal opportunity, equal rights and equal ability to be able to live well, NOT equal pay. It is equal pay based on work done irrespective of all other factors.
If looked closely, socialism would essentially mean that rich shouldn’t be able to get richer ju... Read More
In the last blog I talked about how demonetization looks like a TRUE socialist movement or policy created in independent India. The last 3 weeks has indeed been a rollercoaster ride for all of us. As politicians, activists, common people discussed, debated, criticized and accepted the move, memes, conspiracy theories and obnoxious WhatsApp messages and Facebook statuses spread like wildfire.
Even today the nation stands polarized and the good, bad and ugly about the move has rented our peace of mind.
After much conversation, coffee and analysis, my point of view now has some fineprints*.... Read More
Perhaps the biggest change in India since I have been born has been what we have seen in the last 4 days.
It’s not the change that amazes me… It’s the ferocity with which it has happened. For years and decades, cynics like me have been calling for an almost dictatorship like rule in India to cause major changes. This change seems exactly like that.
This is perhaps the most secular change that we have ever seen in this country. There is no exception for the rich or the poor, for Hindu or Muslim, for Brahmin or Dalit. There seems to be a clear focus in the government to not give a ba... Read More
Its been an amazing last 36 hours. The world has changed more in the last 36 hours than it does over decades. 9/11 and 11/9 are 2 dates that the world will remember for a very very long time to come.
If you are Indian, its even more special for you. More on that in a separate discussion.
I don't want to debate on whether Trump is the right guy or wrong. But its representational for sure. Lets look at emerging political themes we have in 2016 globally and will continue to see over the next 10 years:
Majority is the new minority: Minorities have governed politics for the last 50 year... Read More
I don't know whether to start this blog with 'Another one bites the bullet' or 'Another one takes a fall', but that's exactly my sentiment.
We are seeing a dangerous trend in the Indian e-commerce industry where new deals are being done, not from a position of power, rather because they have run out of options.
The Jabong deal and the IBIBO deal are perfect examples of getting out of the race versus losing the race. And both these deals make me question the basic essence of how deals are being looked upon by the investors in Indian market right now.
Wouldn't i... Read More
Isn’t it an irony! We spend our lifetime trying to improve our life. But none of us have any means of defining what is an improved life.
Really think of it!! We like to think of an improved life as the presence of this or the absence of that. We look at an improved life as a destination we want to get to.
What if an improved life is simply a journey we go through. Nothing to achieve, nothing to lose, nothing that leads to anywhere.
What if we were just part of a big puzzle, a puzzle that’s supposed to not fit or be solved.
What if an improved life is simply our ability to pla... Read More
It is our 70th independence day. I can’t even imagine what the life or world was 70 years back. Of course, I wasn’t there. I can’t imagine what emergency was like, of course I wasn’t there. But I can’t even imagine what life was 20 years back though I was there. It was a different world, I was a different age, everything had a different meaning.
What is independence? The more I keep thinking about it, the more it hits me. Is independence necessarily a great thing? Are we as humans born to be independent with no boundaries and nothing governing us? What does independence mean and w... Read More
I wrote this piece right after the first Delhi Odd-Even experiment but never published it since I thought its problem over. But considering this is coming back in April, I wanna publish my thoughts.
Let me preface this article: I am not an environment unfriendly person. I do my bit. I may not be an activist but I certainly do my bit. I ride a bike to work at times. I never throw stuff on roads. I try to take care of environment in whatever way possible.
Also, I have some expertise in this area having done numerous (paid and unpaid) digital and social media assignments for environment, tr... Read More