Digital & Social Media Expert

Kapil is one of the few real experts in digital and social media in India. He thinks, lives and breathes social. His ability to create stories for the brands and think out of the box is what has helped him transform digital presence across numerous domains over the years. Whether it is social media for a large brand looking for engagement, a startup looking to create a brand or a cause looking for advocacy or funding, Kapil has succeeded in them all. Kapil is a regular speaker on social media and its effectiveness. Kapil also runs a program for school and college students focused on "helping students create their personal brand and get better placements using social media" as well as "cyber bullying, privacy and security".  

Oriflame in Limelight!

Working in a Social Media Agency means witnessing instant feedback for the work you put under public eye. A very enthusiastic social media team at OML works for Oriflame and they love to get reviews on how they are doing. So, here’s how 3 reviews done by ‘Social Samosa’ were taken by them. Oriflame’s social media presence has grown immensely over the last two years, with new campaigns on Facebook, the blog witnessing a traffic that was initially unexpected, a Twitter page where tweeple share their lovely feedback and hashtags that make it to trending topics in just 20 minutes of goi... Read More

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Notorious Crazywal

In my post about 'All that is wrong with Arvind Kejriwal' (http://kapilgupta.in/all-that-is-wrong-with-arvind-kejriwal/), I had talked about what he is missing. That was done with a conscious assumption that he has the right intentions. Today, I want to not constraint myself with that assumption. A closer look at the events of the last few months somehow tells me that Kejriwal is self-centred, power hungry and not afraid to misuse people's trust. Please note by no means am I claiming that's where he started, I am suggesting that's where he seems to be now. If someone had asked me in Oc... Read More

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What you say is what you shall reap

The mistakes that brands and agencies make on social media have been talked about a lot. The problem here is not that agencies or brands lack something like a structure to deal with such mistakes; it is more to do with knowing what needs to be done in some unforeseen and undesired situations. Social media is a place where the brands and services are most exposed to both appreciation and flak alike. The last thing one can do on social media is to remove negative comments on their pages and especially if you are a brand like Starbucks and have disgruntled customers talking about you. If the... Read More

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All that is wrong with Arvind Kejriwal

I had written in December about the power of common man and had very categorically mentioned that this isn't about Kejriwal. This was the rise of the common man. And 60 days from then, I am sad to say I was right. When AAP came to power in Dec 2013, there was anxiousness all around. No one (including his best supporters and best detractors). Nobody knew how they will perform. Nobody knew what all they will be able to do. It wasn't only because this was very different that all governments we had seen before. It was partly because of their lack of governance experience. It was partly because... Read More

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“Me Lord! Gay and happy…let me be!”

On 11-12-13, India witnessed a sudden upsurge in millions of criminals as the Supreme Court’s decision reversed the landmark order of Delhi High Court which had decriminalised homosexual acts in 2009.  The court declared that two citizens of the same gender expressing love in the privacy of their own homes are criminals. Before I could blame the Supreme Court, a couple of questions popped up in my mind. Was the verdict against the ‘gay community’ or the court just followed the book? Could the court have given the verdict in favour of LGBT (lesbian, gay, bisexual and transge... Read More

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Don’t underestimate the power of a common man!

So, we have become a democracy now. Let me put things in perspective. Indian democracy has so far been elected and influenced by people who don't know any better. As I mentioned in my last piece, only people who voted were: Very poor - Who are always occupied in the fight to earn a basic livelihood and have no knowledge of democracy and/or growth. They are simply swayed by false promises and are often bought by money, alcohol or other immediate material gains. If it’s all about providing basic food to people, then shouldn't we simply go back to being an agricultural society, close m... Read More

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Hurray! We are finally a democracy!

Ba-adab, ba-mulayza, hoshiyar. Bells are ringing, trumpets are blowing the red carpet is rolled out. As the election results are out, television, print and online media will see heated debates and read in-depth analysis. While the winning party might celebrate and pop that champagne, the losing party will reposition its 2014 LokSabha poll strategy. Also, while the party spokespersons try to be at their defensive and offensive best, there is one major change (*apart from the satta-parivartan ofcourse) that has occurred- we have found our voice! A voice that has compelled the top leadership t... Read More

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Can you join and share?

Can you join and share?

The visuals of crumbling buildings and the cries of the helpless people was bone chilling. The fast and indeed the furious river had claimed many a lives.  I switched off the News channel but the sight of the devastation refused to leave my mind. It’s rightly said that Man is nothing in front of Mother Nature and that he has to bow down before Nature’s fury. My heart went out to the people in Uttrakhand. There was a thought that constantly occupied my mind-- To somehow help those people and be a part of the relief work. And I pledged to find the solution for it. So when a friend of min... Read More

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Secrets to Strategising Social Media Unplugged

It’s instant, it’s implausible, it’s impactful and it has an incredible reach. It’s the Social Media. If online marketing is the future, social media is the fuel. My passion for this intriguing resource has led me to hunt for ways to improve talent in it. As much as it is important to identify this talent, it is equally important to constantly improve and improvise on it. When it comes to an individual, a few followers on Twitter and some thousand subscribers on Facebook might look great, but when it comes to brands, making it big in this apparently virtual world seems like a distant ... Read More

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How to Stop Match Fixings?

How to Stop Match Fixings?

Launch an online game for people to come and bet on their favourite teams. And we bring to you UNFIX. The currency in this game is FIXINGS, and you do it all to reduce match fixings. J (Did not someone say, life is full of ironies?) From Draupadi to Raj Kundra; Betting, both legal and illegal, both what’s yours and what’s not, both making rich and making poor, has always had a special place in the Indian culture. When the scandal around #MatchFixing, #SpotFixing, Raj Kundra, Sreesanth, Vindoo, etc broke, we at OMLogic were heartbroken. It hit two things that we loved the most; Cri... Read More

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