Digital & Social Media Expert

Kapil is one of the few real experts in digital and social media in India. He thinks, lives and breathes social. His ability to create stories for the brands and think out of the box is what has helped him transform digital presence across numerous domains over the years. Whether it is social media for a large brand looking for engagement, a startup looking to create a brand or a cause looking for advocacy or funding, Kapil has succeeded in them all. Kapil is a regular speaker on social media and its effectiveness. Kapil also runs a program for school and college students focused on "helping students create their personal brand and get better placements using social media" as well as "cyber bullying, privacy and security".  

TIME TO CELEBRATE MODERATISM!!

TIME TO CELEBRATE MODERATISM!!

We, as humans, are currently standing at a very important juncture. A juncture that could even change the course of if we as humans are. I am sure generations before would have gone through some important decisions in their lifespan, some of them would have turned right and some of them wrong. But none appear as important or as game-changing as this one. Present course and speed, we are years, maybe few decades (if we are lucky), from total doom. And we need to change that. We need to change our world, our future. Before we think about changing the world, we need to change our past. We n... Read More

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For the Love of Cricket

For the Love of Cricket

“Itni shidaat se maine tumhe paane ki koshish ki hai, ki har zarre ne mujhe tumse milane ki saazish ki hai. Kehte hain ki …… Agar kisi cheez ko dil se chaaho to puri kayanat usey tumse milane ki koshish mein lag jaati hai.” I love cricket, period. And I don’t just say this for the sake of it. I really do love cricket. I have arm twisted and forced people around me to do cricket and cricket based stuff for years. And now, I can proudly say, I told you so. OMLogic is proud (extremely proud) to be the digital partner for vivo mobiles, the official sponsor of the IPL 2016 and beyond. No... Read More

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Capital punishment- It got me thinking!

Capital punishment- It got me thinking!

What is this fascination people have with living longer? For themselves and for others! Being alive and enjoying every moment of it, Yes, I am all for it. That's what I try to do always. But why longer? The entire debate around capital punishment got me thinking. Let me make it very clear for everyone that knows me. If I ever do something for which I should be punished and the choice is between death sentence and life, I will take death sentence anyday. If I ever get sick or something is to happen and I am vegitating with no chance of getting better, please pull the plug. If the chances ... Read More

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Fake It Till You Make It

As the digital world continues to expand, brands world-wide are left with one daunting task: to integrate digital and traditional medium with no compromise on the success of marketing. This was more worrisome for marketers and advertisers in the Indian market considering various reasons such as internet penetration, digital education and awareness and digital as the first preference or choice of people to consume the content. While firms, brands and agencies had a difficult time in figuring out and deriving the rightmix of media pie, it was the white khadi kurta-payjama clad clan that showe... Read More

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Net Neutrality – Have We Understood It Right?

Net Neutrality – Have We Understood It Right?

I am a cab company and am now entering into a contract with a toll wherein my passengers will not be charged toll. I will pay for it in lump-sum and my cabs would be allowed to pass through the free gates, without having to stop. Is it a breach of toll neutrality? I don't think we have evaluated and thought about Net Neutrality the right way so far. Net Neutrality simply says that all data on the internet will be treated the same way, irrespective of the source and irrespective of the content. Providing a choice to the source to make the payment versus a user to make the payment is actually ... Read More

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Je Suis Charlie?

Je Suis Charlie?

We have grown extremely intolerant as a society. The recent Charlie Hebdo incident triggered a lot of conversations around the world and it got me thinking. Let’s keep the violence and killing aside for a moment, I can’t (hopefully nobody can) justify and/or support that. But Islam prohibits anyone to draw any image and call it Prophet. There is no ambiguity, it is plain and simple prohibited. And it forms a very important tenet of Islam. Having said this, does a devout Muslim have a reason to be upset over violation of what they regard as their belief system and/or their religious righ... Read More

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Women Safety is NOT Women Empowerment

Women Safety is NOT Women Empowerment

Reservations were necessary (absolutely necessary) for providing equitable treatment to people across the  country. But they should have been removed (atleast refined) years back. Reservations are needed, anyday, to provide equal opportunity but they can't really assure equal treatment by mere implication.   Before we gauge further, let me tell you this blog is NOT about reservations. It is about women empowerment but the quandary remains the same. Last couple of years have been majorly about women empowerment and all the conversations about it. And I BEG TO DISAGREE! All we... Read More

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From two seats in 1984 to 272+ seats in 2014

It is the first time that a party other than Congress reached a vote share of 30% in Indian elections in the last 67 years. It’s the first time that a party has secured a majority after the 1984 elections (and the first time in the history that a party to secure majority is not Congress). It is the first time that the number of seats of the Congress Party has been reduced to 2 digits. It is the first time that BJP has won all 25 seats in Rajasthan and has also won a majority of seats in Uttar Pradesh diminishing the once-upon-a-time regional giants. There are so many firsts in these election... Read More

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If It’s about Facebook and Twitter, We Are All Doomed

7 years back when I founded OMLogic, online business was ruled by two major elements – keywords and technology but I was careful not to fall in this trap. I categorically placed the element of ‘communications’ while making the business and strategy plan. This step also led to the naam-karan of the company – OMLogic, bringing logic to online marketing. Soon enough we had a team who believed the same and we continued weaving the communications part in the brands’ online approach until one day, we saw that the others were doing the same (which essentially meant that everyone was doin... Read More

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Oriflame in Limelight!

Working in a Social Media Agency means witnessing instant feedback for the work you put under public eye. A very enthusiastic social media team at OML works for Oriflame and they love to get reviews on how they are doing. So, here’s how 3 reviews done by ‘Social Samosa’ were taken by them. Oriflame’s social media presence has grown immensely over the last two years, with new campaigns on Facebook, the blog witnessing a traffic that was initially unexpected, a Twitter page where tweeple share their lovely feedback and hashtags that make it to trending topics in just 20 minutes of goi... Read More

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