Digital & Social Media Expert

Kapil is one of the few real experts in digital and social media in India. He thinks, lives and breathes social. His ability to create stories for the brands and think out of the box is what has helped him transform digital presence across numerous domains over the years. Whether it is social media for a large brand looking for engagement, a startup looking to create a brand or a cause looking for advocacy or funding, Kapil has succeeded in them all. Kapil is a regular speaker on social media and its effectiveness. Kapil also runs a program for school and college students focused on "helping students create their personal brand and get better placements using social media" as well as "cyber bullying, privacy and security".  

Secrets to Strategising Social Media Unplugged

It’s instant, it’s implausible, it’s impactful and it has an incredible reach. It’s the Social Media. If online marketing is the future, social media is the fuel. My passion for this intriguing resource has led me to hunt for ways to improve talent in it. As much as it is important to identify this talent, it is equally important to constantly improve and improvise on it. When it comes to an individual, a few followers on Twitter and some thousand subscribers on Facebook might look great, but when it comes to brands, making it big in this apparently virtual world seems like a distant ... Read More

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How to Stop Match Fixings?

How to Stop Match Fixings?

Launch an online game for people to come and bet on their favourite teams. And we bring to you UNFIX. The currency in this game is FIXINGS, and you do it all to reduce match fixings. J (Did not someone say, life is full of ironies?) From Draupadi to Raj Kundra; Betting, both legal and illegal, both what’s yours and what’s not, both making rich and making poor, has always had a special place in the Indian culture. When the scandal around #MatchFixing, #SpotFixing, Raj Kundra, Sreesanth, Vindoo, etc broke, we at OMLogic were heartbroken. It hit two things that we loved the most; Cri... Read More

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Men’s Day 2013. I want it now. Period.

I just want to receive wishes. Gifts wouldn’t hurt. I want an International Men’s Day. There, I said it. I am just envious of the attention that women seem to enjoy at virtual all these “days”. There’s Raksha Bandhan, Bhaiya Dooj, Mother’s Day and Women’s Day. Father’s Day, you said? It is me, the Man who is NOT in a power of position in this day and age. I once had a chance to be a part of a “multi-cultural” seminar in USA.  The purpose of the seminar was to bring together people from various cultures. Attending the event were Asians, Indians, African-Americans,... Read More

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Facebook & the primacy of human touch

I have been THINKING!! Thinking about all that is going on around us. I am not talking about the rape case, the murder case and other gruesome crimes we have witnessed recently. I am talking about how we as a society are rapidly becoming oblivious to our surroundings. I very strongly believe that the advent of social media (and other technology making communication"easy") has taken us away from everything else.  We are living in times when people can have fully wholesome lives and hundreds and hundreds of Facebook friends (or chat friends or Twitter followers) without actually having... Read More

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When biking became a way of life

When biking became a way of life

A guy and a gal decided to visit India from NY and Seattle respectively and wanted to go on a long cycling expedition to explore the never-seen India. Those villages, cities, towns that we miss while riding in the car. Well, Gillian Muessig, popularly known as SEOmom and the one I consider as my professional mom  For the first couple of weeks when Gillian shared this idea, I knew it wouldn’t happen. I did try to talk her out of it, but she showed me the light. SearchCycle 2013. What a fabulous experience. We collected at 7am in front of the Red Fort. 15 members of the OMLogic Team, al... Read More

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2012 – Not really the end of the world

All you need is a 'Winning Attitude'! At the beginning of 2012, someone told me that 2012 would be a rather bad year for me. No, it wasn't someone threatening me; it was someone checking my stars. Looking at what has transpired, I am not sure of how to look at it, but it sure has been an interesting year. • I paid a lot of money back to some people I truly hate only because I had promised 3 years back, though they didn't deserve it. On one hand, it’s a huge loss. On the other hand, it’s OVER. • I had a terrible accident, my Xylo flipped over, with 8 people on-board. On one h... Read More

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Join us in DLIN SearchCycle 2013!

As a kid growing up in rather humble surroundings in Delhi, we never had the place to keep a bicycle. I always lived knowing I can't ride a bike. But then came 2012. January started with OMLogic working on two bicycle brands as social media partners and continued with me buying a 5-gear bicycle. It has put the bicycle in the forefront of my life for now. And now, with 2013, I am extremely proud to associate with DLIN SearchCycle 2013, a biking event for the search engine community. Gillian Muessig (@SEOmom), President & co-founder of SEOMoz and one of the best known personalities... Read More

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Gruesome Gangrapes: A Problem… Judicial, Social or rather Mental?

Outrageous. Let’s demonstrate. Let’s destroy some public property. Let’s hang some people. Let’s ask for some heads. We can't be okay with this. It is very normal for everyone to feel this way after the gruesome gang rape of an innocent girl in Delhi. The question is: Will all this help? Just 3 days back I was comparing safety in India vs US (Delhi versus Newtown). And here we are, a sad reminder to the world and what's changing around us. My humble opinion is that it’s not about guns & not about police/security, it is not about lust & not about man's propensity for ... Read More

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Why would anyone shoot 20 people in Newtown?

Read the news and was SHOCKED. Newtown is less than 10 miles from where my house in the US was (I still own the place but I live in India now). When I moved from there, I was clear that I was moving to a slightly riskier place. A place where it’s easier to get hit, easier to get killed. On the road and outside. That probably is still true, but I am shaken by what all I have heard in the last few weeks. That brings me to an interesting debate which has been doing the rounds in the US ever since a couple of shootings in 90's: “Should guns be allowed in US?” Here is what I have heard so... Read More

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When Life Went Upside Down… Literally!

We always complain about unsafe road highways. Well, I experienced it yesterday. A completely intoxicated guy jumped in front of my car on NH1, in broad daylight around 2pm. In my attempt to rescue him, I lost control of my Mahindra Xylo (I got a positive and a negative review for it, but more on that later). My car swirled, tipped on one side, flipped and hit the sidewalk. There were 3 ladies, 4 kids and me in the car. I was hanging by the seat belt when I looked up and there were 30 odd people standing around the car. I got out of the car thru the broken glass of the driver... Read More

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