The mistakes that brands and agencies make on social media have been talked about a lot. The problem here is not that agencies or brands lack something like a structure to deal with such mistakes; it is more to do with knowing what needs to be done in some unforeseen and undesired situations.
Social media is a place where the brands and services are most exposed to both appreciation and flak alike. The last thing one can do on social media is to remove negative comments on their pages and especially if you are a brand like Starbucks and have disgruntled customers talking about you. If the... Read More
I had written in December about the power of common man and had very categorically mentioned that this isn't about Kejriwal. This was the rise of the common man. And 60 days from then, I am sad to say I was right.
When AAP came to power in Dec 2013, there was anxiousness all around. No one (including his best supporters and best detractors). Nobody knew how they will perform. Nobody knew what all they will be able to do.
It wasn't only because this was very different that all governments we had seen before. It was partly because of their lack of governance experience. It was partly because... Read More
On 11-12-13, India witnessed a sudden upsurge in millions of criminals as the Supreme Court’s decision reversed the landmark order of Delhi High Court which had decriminalised homosexual acts in 2009. The court declared that two citizens of the same gender expressing love in the privacy of their own homes are criminals.
Before I could blame the Supreme Court, a couple of questions popped up in my mind.
Was the verdict against the ‘gay community’ or the court just followed the book?
Could the court have given the verdict in favour of LGBT (lesbian, gay, bisexual and transge... Read More
So, we have become a democracy now. Let me put things in perspective.
Indian democracy has so far been elected and influenced by people who don't know any better. As I mentioned in my last piece, only people who voted were:
Very poor - Who are always occupied in the fight to earn a basic livelihood and have no knowledge of democracy and/or growth. They are simply swayed by false promises and are often bought by money, alcohol or other immediate material gains. If it’s all about providing basic food to people, then shouldn't we simply go back to being an agricultural society, close m... Read More
Ba-adab, ba-mulayza, hoshiyar. Bells are ringing, trumpets are blowing the red carpet is rolled out.
As the election results are out, television, print and online media will see heated debates and read in-depth analysis. While the winning party might celebrate and pop that champagne, the losing party will reposition its 2014 LokSabha poll strategy. Also, while the party spokespersons try to be at their defensive and offensive best, there is one major change (*apart from the satta-parivartan ofcourse) that has occurred- we have found our voice! A voice that has compelled the top leadership t... Read More
The visuals of crumbling buildings and the cries of the helpless people was bone chilling. The fast and indeed the furious river had claimed many a lives. I switched off the News channel but the sight of the devastation refused to leave my mind. It’s rightly said that Man is nothing in front of Mother Nature and that he has to bow down before Nature’s fury.
My heart went out to the people in Uttrakhand. There was a thought that constantly occupied my mind-- To somehow help those people and be a part of the relief work. And I pledged to find the solution for it. So when a friend of min... Read More
It’s instant, it’s implausible, it’s impactful and it has an incredible reach. It’s the Social Media. If online marketing is the future, social media is the fuel. My passion for this intriguing resource has led me to hunt for ways to improve talent in it. As much as it is important to identify this talent, it is equally important to constantly improve and improvise on it.
When it comes to an individual, a few followers on Twitter and some thousand subscribers on Facebook might look great, but when it comes to brands, making it big in this apparently virtual world seems like a distant ... Read More
Launch an online game for people to come and bet on their favourite teams.
And we bring to you UNFIX. The currency in this game is FIXINGS, and you do it all to reduce match fixings. J (Did not someone say, life is full of ironies?)
From Draupadi to Raj Kundra; Betting, both legal and illegal, both what’s yours and what’s not, both making rich and making poor, has always had a special place in the Indian culture. When the scandal around #MatchFixing, #SpotFixing, Raj Kundra, Sreesanth, Vindoo, etc broke, we at OMLogic were heartbroken.
It hit two things that we loved the most; Cri... Read More
I just want to receive wishes. Gifts wouldn’t hurt.
I want an International Men’s Day. There, I said it.
I am just envious of the attention that women seem to enjoy at virtual all these “days”. There’s Raksha Bandhan, Bhaiya Dooj, Mother’s Day and Women’s Day. Father’s Day, you said?
It is me, the Man who is NOT in a power of position in this day and age.
I once had a chance to be a part of a “multi-cultural” seminar in USA. The purpose of the seminar was to bring together people from various cultures. Attending the event were Asians, Indians, African-Americans,... Read More
I have been THINKING!!
Thinking about all that is going on around us. I am not talking about the rape case, the murder case and other gruesome crimes we have witnessed recently. I am talking about how we as a society are rapidly becoming oblivious to our surroundings.
I very strongly believe that the advent of social media (and other technology making communication"easy") has taken us away from everything else. We are living in times when people can have fully wholesome lives and hundreds and hundreds of Facebook friends (or chat friends or Twitter followers) without actually having... Read More