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What’s In A Process?

What’s In A Process?

A process is a series of actions or steps taken in order to achieve a particular end. By definition a process should make working easier, replicable and take out potential misadventures or deviations. While this continues to be the objective, a prime need for the process is not to become a barrier. A process is prima facie meant to make the work more streamlined. In my experience, most processes fail on their rigidity. They fail when people start using them as an excuse to get out of work or as an excuse to not take responsibility. To be true to the process, never say ‘I won’t bec... Read More

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GST – Where It All Goes Wrong!

GST – Where It All Goes Wrong!

Goods and Services Tax – The biggest tax reform in India since independence! Conceptually, the best thing that could happen in a country laden with incredibly complicated tax structure. For a very long time I have been a strong proponent, till I saw chinks in the chain. Don’t get me wrong. It’s a great philosophy. It’s the right thing to do but for the implementation structure and the actual execution. It’s a classic case of the Indian politico ruining something good, just so they don’t lose votes. So, what’s wrong with GST: GST should have reduced the amount of Tax peop... Read More

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Twitter Trends [India] – What do they really mean?

Twitter Trends [India] – What do they really mean?

On this World Social Media Day, let us look at what is considered as one of the most important metrics in the current social media world. Twitter Trends. What Twitter wants it to mean – A top 10 list of most important topics being discussed or talked about on Twitter related to India and in India at any given point of time. What it actually means – A top 10 list of keywords and hashtags where social media agencies, political parties and PR companies have begged, borrowed, stolen or outrightly manipulated data and tweets to make their campaign on the top 10. How customers look at t... Read More

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Digital India: Decoding the Myths

Digital India: Decoding the Myths

This month, I had a distinct pleasure to speak at Bareilly, “New India: Opportunities and Challenges”, an event organized by Jagran Group and Future College. I was asked to talk about Digital India and Make In India. Perhaps the 2 initiatives that have governed the development of India over the last 2 years. Key focus of both these initiatives being to make it easy to begin, sustain and grow businesses in India. While preparing and thinking about how to put it across to a Tier2 audience which may not otherwise be that savvy or care about development at the top level, here is a simplisti... Read More

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The (in)Famous Indian Standard Time

The (in)Famous Indian Standard Time

“We all know it, we all hate it and yet, we all do it!” Well, I am talking about the (in)famous Indian Standard Time! Have you ever wondered the genesis of Indian Standard time? Why are we always beginning meetings and things late? Let’s start from the beginning! We do take the usual 9 months to come out. We usually start our pre-school at 3 and our regular schooling at 5. It is not like we have a higher life expectancy than other countries. Yet, somewhere in-between, we have the Indian Standard Time. In our country, schools start on time. Kids are never late in getting to... Read More

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Keyboard is Mightier Than the Pen is Mightier Than the Sword – Cyber Terrorism

Keyboard is Mightier Than the Pen is Mightier Than the Sword – Cyber Terrorism

"These are the best of times, these are the worst of times.” The above lines best describe the changing nature of media and news. From a simplistic world where there were 8-10 news outlets that regulated everything, where there was a clear distinction of Alpha male in news (the news generators) and the Beta male in news (the news consumers), we have come to the social media world of everybody being an Alpha male. These news outlets had credibility and more importantly accountability. They came from different ideologies and philosophies, which meant they will broadcast different POV’... Read More

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Social Media – What Brands Should Know

Social Media – What Brands Should Know

Social media is about accentuating the finer points of a brand to a level that people talk about it, associate with it and use it as a reason to buy the brand. At the top level, these finer points can be classified into 3 parts: Product Experience (Functional) Brand Experience (Emotional) Marketing Spiel (Fun) What makes social special is that it doesn’t need to be one of the three. It can be multiple ones and there can be multiple finer points in each of these categories. What brands usually miss out on is clearly defining these as part of a strategic framework while creati... Read More

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Donald Trump’s Misdirection

Donald Trump’s Misdirection

“Have you ever heard of Harry Houdini? Well, he wasn't like today's magicians who are only interested in television ratings. He was an artist. He could make an elephant disappear in the middle of a theater filled with people, and do you know how he did that? Misdirection. What the eyes see and the ears hear, the mind believes.” Today, I am reminded of this famous quote from the movie, Swordfish. Perhaps Travolta’s best work after Pulp Fiction. Seems like Donald Trump got his training from Harry Houdini himself. The latest decision to quit Paris Climate Accord seems clearly ... Read More

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3 Years Of The Modi Government: Impressive Words Or Effective Actions

3 Years Of The Modi Government: Impressive Words Or Effective Actions

​Let me begin by congratulating Narendra Modi and the NDA government for successfully completing 3 years. I am extremely glad that things in India are much better in 3 years than the 3 months of the newly elected US government. Even the staunchest opposition to Narendra Modi and the current government will agree that his ability to connect with the masses is strong and effective. The working of the government is a miracle at best and a very well run marketing machine at the worst. This is where closer analysis need to be done. This government so far has much lesser serious scams, th... Read More

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