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Call to boycott Cleartrip!

PR and the Buzz about Cleartrip   Cleartrip's recent firing of BuzzPR is definitely justified; a PR agency misusing the data is abominable. Having said that, using this to get cheap publicity with their customers by telling them 'how much they care' is just as sad. As an agency, I am very disappointed by Cleartrip's actions. This Kejriwal like "Expose" needs to end. I am sure the PR agency will have sufficient examples of when the brand would have hidden something and would have sought the support from the same PR agency. Does that mean that the PR agency should now go out and ex... Read More


What The Chicken!

Gold glitters and gold sells, Diamond is rare, richer it smells! How about chicken..? Tawa, Kadhai, Afghani or Roasted… smells great at fair-share price and tastes even better! But then, it’s got life and we are predators in disguise…! Silly it may sound, this is the steaming thought that ignites many-a-controversies time and again (not to forget the recent mention that “non-vegetarians easily cheat, tell lies, they forget promises, they are dishonest and tell bad words, steal, fight and turn to violence and commit sex crimes"). Vegetarians, aka ‘Vegans’ of modern times a... Read More


Another Blog.. Why? Why? Why?

I have been running a social media agency for years now, and have shied away from starting a blog of my own.. Weird, right!! Well, come to think of it, not so weird. Everybody in the social media industry seems to want to right, some prolific great writers, and others just like to hear themselves (read in this case).. :-) No need to start another one of the self-fulfilling kinds.. I have started this blog with an intention of making this a diary of my experiences, and share those with my readers. I will love to hear feedback, so feel free to shoot if you want..... Read More