As the digital world continues to expand, brands world-wide are left with one daunting task: to integrate digital and traditional medium with no compromise on the success of marketing.
This was more worrisome for marketers and advertisers in the Indian market considering various reasons such as internet penetration, digital education and awareness and digital as the first preference or choice of people to consume the content.
While firms, brands and agencies had a difficult time in figuring out and deriving the rightmix of media pie, it was the white khadi kurta-payjama clad clan that showe... Read More
It is the first time that a party other than Congress reached a vote share of 30% in Indian elections in the last 67 years. It’s the first time that a party has secured a majority after the 1984 elections (and the first time in the history that a party to secure majority is not Congress). It is the first time that the number of seats of the Congress Party has been reduced to 2 digits. It is the first time that BJP has won all 25 seats in Rajasthan and has also won a majority of seats in Uttar Pradesh diminishing the once-upon-a-time regional giants. There are so many firsts in these election... Read More
In my post about 'All that is wrong with Arvind Kejriwal' (http://kapilgupta.in/all-that-is-wrong-with-arvind-kejriwal/), I had talked about what he is missing. That was done with a conscious assumption that he has the right intentions. Today, I want to not constraint myself with that assumption.
A closer look at the events of the last few months somehow tells me that Kejriwal is self-centred, power hungry and not afraid to misuse people's trust. Please note by no means am I claiming that's where he started, I am suggesting that's where he seems to be now. If someone had asked me in Oc... Read More
I had written in December about the power of common man and had very categorically mentioned that this isn't about Kejriwal. This was the rise of the common man. And 60 days from then, I am sad to say I was right.
When AAP came to power in Dec 2013, there was anxiousness all around. No one (including his best supporters and best detractors). Nobody knew how they will perform. Nobody knew what all they will be able to do.
It wasn't only because this was very different that all governments we had seen before. It was partly because of their lack of governance experience. It was partly because... Read More
On 11-12-13, India witnessed a sudden upsurge in millions of criminals as the Supreme Court’s decision reversed the landmark order of Delhi High Court which had decriminalised homosexual acts in 2009. The court declared that two citizens of the same gender expressing love in the privacy of their own homes are criminals.
Before I could blame the Supreme Court, a couple of questions popped up in my mind.
Was the verdict against the ‘gay community’ or the court just followed the book?
Could the court have given the verdict in favour of LGBT (lesbian, gay, bisexual and transge... Read More
So, we have become a democracy now. Let me put things in perspective.
Indian democracy has so far been elected and influenced by people who don't know any better. As I mentioned in my last piece, only people who voted were:
Very poor - Who are always occupied in the fight to earn a basic livelihood and have no knowledge of democracy and/or growth. They are simply swayed by false promises and are often bought by money, alcohol or other immediate material gains. If it’s all about providing basic food to people, then shouldn't we simply go back to being an agricultural society, close m... Read More
Ba-adab, ba-mulayza, hoshiyar. Bells are ringing, trumpets are blowing the red carpet is rolled out.
As the election results are out, television, print and online media will see heated debates and read in-depth analysis. While the winning party might celebrate and pop that champagne, the losing party will reposition its 2014 LokSabha poll strategy. Also, while the party spokespersons try to be at their defensive and offensive best, there is one major change (*apart from the satta-parivartan ofcourse) that has occurred- we have found our voice! A voice that has compelled the top leadership t... Read More