Entrepreneur & CEO

Kapil has a knack of making things simple and that's what makes ​him a great entrepreneur. He believes you have got to be crazy to be an entrepreneur. It is perhaps the most frustrating of tasks, utterly thankless and always chaotic! Per him, a CEO ought to be a people's person. Someone who thrives on helping people grow. Someone whose base role is to make themselves replaceable as early as possible and pick-up newer growth avenues for themselves and the company. He is popular as someone who means business when he does business but a true prankster when he is not. Kapil enjoys sleepless nights and crazy work hours and over years, he has mentored numerous people at and outside OMLogic and has helped them grow. Coming from a very humble background, Kapil has created OMLogic as one of most premium digital communications agency without raising a single penny from anywhere. His has been a true entrepreneurial journey.

Mindfuck? What The Fuck Is That?

Mindfuck? What The Fuck Is That?

Let me first put this in context. The crisis that you see most people go through every so often, the stress and the unhappiness that most people have in their life and in things around them is called mindfuck. Whether its existential crisis or issues in relationships or some other seemingly missing aspect in most people’s life, the underlying theme is called mindfuck. So, what is the classic definition of mindfuck? Wikipedia describes Mindfuck as Psychological manipulation, a principle of discordianism. These words are definitely going to put someone in mindfuck if they already weren... Read More

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Twitter Trends [India] – What do they really mean?

Twitter Trends [India] – What do they really mean?

On this World Social Media Day, let us look at what is considered as one of the most important metrics in the current social media world. Twitter Trends. What Twitter wants it to mean – A top 10 list of most important topics being discussed or talked about on Twitter related to India and in India at any given point of time. What it actually means – A top 10 list of keywords and hashtags where social media agencies, political parties and PR companies have begged, borrowed, stolen or outrightly manipulated data and tweets to make their campaign on the top 10. How customers look at t... Read More

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Digital India: Decoding the Myths

Digital India: Decoding the Myths

This month, I had a distinct pleasure to speak at Bareilly, “New India: Opportunities and Challenges”, an event organized by Jagran Group and Future College. I was asked to talk about Digital India and Make In India. Perhaps the 2 initiatives that have governed the development of India over the last 2 years. Key focus of both these initiatives being to make it easy to begin, sustain and grow businesses in India. While preparing and thinking about how to put it across to a Tier2 audience which may not otherwise be that savvy or care about development at the top level, here is a simplisti... Read More

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Keyboard is Mightier Than the Pen is Mightier Than the Sword – Cyber Terrorism

Keyboard is Mightier Than the Pen is Mightier Than the Sword – Cyber Terrorism

"These are the best of times, these are the worst of times.” The above lines best describe the changing nature of media and news. From a simplistic world where there were 8-10 news outlets that regulated everything, where there was a clear distinction of Alpha male in news (the news generators) and the Beta male in news (the news consumers), we have come to the social media world of everybody being an Alpha male. These news outlets had credibility and more importantly accountability. They came from different ideologies and philosophies, which meant they will broadcast different POV’... Read More

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Social Media – What Brands Should Know

Social Media – What Brands Should Know

Social media is about accentuating the finer points of a brand to a level that people talk about it, associate with it and use it as a reason to buy the brand. At the top level, these finer points can be classified into 3 parts: Product Experience (Functional) Brand Experience (Emotional) Marketing Spiel (Fun) What makes social special is that it doesn’t need to be one of the three. It can be multiple ones and there can be multiple finer points in each of these categories. What brands usually miss out on is clearly defining these as part of a strategic framework while creati... Read More

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Donald Trump’s Misdirection

Donald Trump’s Misdirection

“Have you ever heard of Harry Houdini? Well, he wasn't like today's magicians who are only interested in television ratings. He was an artist. He could make an elephant disappear in the middle of a theater filled with people, and do you know how he did that? Misdirection. What the eyes see and the ears hear, the mind believes.” Today, I am reminded of this famous quote from the movie, Swordfish. Perhaps Travolta’s best work after Pulp Fiction. Seems like Donald Trump got his training from Harry Houdini himself. The latest decision to quit Paris Climate Accord seems clearly ... Read More

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Social Media – The Cause & The Solution Of Depression

Social Media – The Cause & The Solution Of Depression

Today is World Health Day and the ​theme is “Depression: Let’s talk!” It seems like everyone is suffering from depression these days (even the economy, the society, the morals and the ethics). But this blog is not to discuss any of these subjects. I want to talk about the changing nature of the world and what I think are the larger aspects of this thing called depression. What is depression? Under most circumstances it is the unwillingness (not the inability) to do something by the right side of the brain which the left side of the brain thinks is a must do. In that sense, us... Read More

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