Politically (Incorrect) Commentator

Do anything but do not engage with Kapil on issues you have strong view or are sensitive about. Kapil is as straight of a shooter as you can ever have. His views on women equality, maternity leaves, reservations, secularism, casteism, the state of politics nationally and the cause analysis of various global events cause quite an uproar on social media. Having been strongly entrenched in Indian political system as a social media partner for election campaigns over the last 5 years and his global experience around the same, Kapil has a unique perspective that he is never shy to share.

Decoding Narendra Modi 2.0

Decoding Narendra Modi 2.0

He must be the most unique personality of the post independent India. Nobody has gained as much popularity during this time, much bigger than Anna and AK, perhaps bigger than JP Narayan, perhaps as big as Indira Gandhi. He has become the symbol of non-corrupt, developing Indian, a true statesman. Even his biggest critics can't take this away from him. The only true statesman of significance I can think of in the last 20 years. Anna may be in the list but was very short-lived & hence insignificant. But the confounding question is: Who is he and where is he headed? To answer this quest... Read More

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HR is HR No More!

HR is HR No More!

Perhaps the biggest impact of the digital world is the job of the HR. From being a role where the profile was simply to hire those that fitted well with the company, offering bananas for every good performance and firing those that didn't fit well, HR has become what we in OMLogic call as 'Office Boss'. In smaller companies, this role becomes even more critical due to varied functions that this role encompasses. Specifically in service based startups, HR needs to become the second in command in the company. Office Boss: A person who is the glue that holds the entire organization toget... Read More

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When I Became A Customer!

When I Became A Customer!

While it has been an amazing experience working for brands in all sizes, shapes and forms over the last few years, 2017 started differently. For the first time, I took one of the brands and became a customer. It’s not that I have never consumed the content/products of the brands I have worked for before, but this one was different. It’s much more invasive and involved than any of the other ones. We started working for an Eye Hospital, Eye7 (AKA Chaudhary Eye Center). I loved the new Contoura Vision Technology and used it to correct my vision. To my surprise, the process was amazingly... Read More

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No Traffic CP – Let’s Hustle!

No Traffic CP – Let’s Hustle!

The business capital of Delhi, Connaught Place, is all set to become a no-traffic zone from 1st February. While some may dismiss this decision as juvenile, it seems like a very calculated move to attract media and attention. Is there a need to control traffic and its movement in CP - YES. But the solution being proposed it extremely absurd. I am surprised at the apathy with which such decisions are being made in this country, especially Delhi. Seems like we have become a test ground of whimsical, irrational politicians to try-out ideas with no ground level thinking to it. What is ... Read More

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Digital First – The Norm

Digital First – The Norm

Year 2007 Digital marketing started becoming a buzzword in the later part of the last decade. The ability to create a website and optimize it on Google search started driving technology savvy brands and brands looking for business in other geos where any other source of marketing wasn’t even an option. Year 2009 Next came performance marketing wherein brands started to look for generating leads on digital. The ability to be able to measure every new lead that came made it the medium of choice for one and all. From real estate to insurance to education, CPL became the name of the gam... Read More

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Collaborative Ecosystem: Win-Win For All

Collaborative Ecosystem: Win-Win For All

Imagine this: The real estate builders in Noida pool funds to create a social media campaign comparing the market space in Noida and Gurgaon to get the price difference between the markets bridged a little. The impact: The real estate game changes forever! Digital has not only broken down the barriers between countries and people, it has also broken down the barriers between brands. Collaborative ecosystem is the ability of a brand to be able to spend least amount of money and leverage the impact a different brand is creating and hence getting better ROI. Over the last few years, brands ... Read More

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Interest Rate – The Most Anti-Socialist Phenomenon

Interest Rate – The Most Anti-Socialist Phenomenon

Rich getting richer while poor suffers – this is considered a key evil in the society. This is what keeps us from providing equality. But what’s the cause? The constitution declares India to be a sovereign, socialist, secular, democratic republic. But we have done little to achieve a better socialist society. Socialism here means equal opportunity, equal rights and equal ability to be able to live well, NOT equal pay. It is equal pay based on work done irrespective of all other factors. If looked closely, socialism would essentially mean that rich shouldn’t be able to get richer ju... Read More

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