I wrote this piece right after the first Delhi Odd-Even experiment but never published it since I thought its problem over. But considering this is coming back in April, I wanna publish my thoughts.
Let me preface this article: I am not an environment unfriendly person. I do my bit. I may not be an activist but I certainly do my bit. I ride a bike to work at times. I never throw stuff on roads. I try to take care of environment in whatever way possible.
Also, I have some expertise in this area having done numerous (paid and unpaid) digital and social media assignments for environment, tr... Read More
E-commerce has lately become a keenly watched sector in India, especially with a handful of home-grown successful ventures being valued at billions of dollars. Likes of Sachin Bansal and Binny Bansal have inspired many of us to join the e-commerce league of India.
As easy as it seems, it isn’t one of the simpler businesses and definitely not the most lucrative one in the initial days. The business model involves an array of operations ranging from acquiring sellers, finding efficient logistic partners, raising funds and most importantly providing customer satisfaction without incurring lo... Read More
When you’re young all you want to do is grow up. When you grow up into successful adults, all that you want to do is go back to the roots and relive your childhood. I have been a part of the best of educational institutions in India and abroad, acquainted with stellar professors but my alma-mater DAV School, Shalimar Bagh shall always be the one I would want to revisit.
Living away from my native land in USA always brought memories of my beautiful childhood in the playgrounds, classrooms, and canteen from DAV School. DAV laid the wreath for success and excellence, carving inch by inch... Read More
NASSCOM India Leadership Forum, perhaps one of the best gatherings of thought leaders and global influencers from all over the globe. The event is focused on exchanging ideas and experiences related to the world of technology. But that's not what interests me in this year's event.
Sure it will be a gala event. Sure there will be lots of wonderful national and international speakers. Sure there will be lots of business generated and discussed on the sidelines. But what is really exciting for me is that this year represents a transition. A transition from the exchange of ideas figuring... Read More
“Itni shidaat se maine tumhe paane ki koshish ki hai, ki har zarre ne mujhe tumse milane ki saazish ki hai. Kehte hain ki …… Agar kisi cheez ko dil se chaaho to puri kayanat usey tumse milane ki koshish mein lag jaati hai.”
I love cricket, period. And I don’t just say this for the sake of it. I really do love cricket. I have arm twisted and forced people around me to do cricket and cricket based stuff for years. And now, I can proudly say, I told you so. OMLogic is proud (extremely proud) to be the digital partner for vivo mobiles, the official sponsor of the IPL 2016 and beyond. No... Read More
Elon Musk once said, “Creating a company is a very difficult thing. Starting a company is like eating glass and staring into the abyss. You have to do lots of things you don’t like. There’s no time to wallow and lick your wounds. Don’t let stress sideline you. Instead, use it as fuel to keep rocketing ahead, maybe even all the way to Mars."
Today, as I complete 6 years as the CEO of OMLogic, I can for sure tell you that I have eaten glass, stared into the abyss, licked my wounds and have rocketed ahead. Hopefully, we will soon get our Mars landing too.
Having been at the helm of aff... Read More
As the digital world continues to expand, brands world-wide are left with one daunting task: to integrate digital and traditional medium with no compromise on the success of marketing.
This was more worrisome for marketers and advertisers in the Indian market considering various reasons such as internet penetration, digital education and awareness and digital as the first preference or choice of people to consume the content.
While firms, brands and agencies had a difficult time in figuring out and deriving the rightmix of media pie, it was the white khadi kurta-payjama clad clan that showe... Read More