Health & Fitness Freak

From someone who showed as obese on all scales to someone who is super fit, a gym rat and a fitness freak, Kapil started his fitness regime at the age of 36. ​Kapil is now also a cycling enthusiast and thinks he can model in a before-after story for a health / nutrition / fitness / waist-loss brand. ​You can contact him here for inspiration.

Net Neutrality – Have We Understood It Right?

Net Neutrality – Have We Understood It Right?

I am a cab company and am now entering into a contract with a toll wherein my passengers will not be charged toll. I will pay for it in lump-sum and my cabs would be allowed to pass through the free gates, without having to stop. Is it a breach of toll neutrality? I don't think we have evaluated and thought about Net Neutrality the right way so far. Net Neutrality simply says that all data on the internet will be treated the same way, irrespective of the source and irrespective of the content. Providing a choice to the source to make the payment versus a user to make the payment is actually ... Read More

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Oriflame in Limelight!

Working in a Social Media Agency means witnessing instant feedback for the work you put under public eye. A very enthusiastic social media team at OML works for Oriflame and they love to get reviews on how they are doing. So, here’s how 3 reviews done by ‘Social Samosa’ were taken by them. Oriflame’s social media presence has grown immensely over the last two years, with new campaigns on Facebook, the blog witnessing a traffic that was initially unexpected, a Twitter page where tweeple share their lovely feedback and hashtags that make it to trending topics in just 20 minutes of goi... Read More

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Secrets to Strategising Social Media Unplugged

It’s instant, it’s implausible, it’s impactful and it has an incredible reach. It’s the Social Media. If online marketing is the future, social media is the fuel. My passion for this intriguing resource has led me to hunt for ways to improve talent in it. As much as it is important to identify this talent, it is equally important to constantly improve and improvise on it. When it comes to an individual, a few followers on Twitter and some thousand subscribers on Facebook might look great, but when it comes to brands, making it big in this apparently virtual world seems like a distant ... Read More

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When biking became a way of life

When biking became a way of life

A guy and a gal decided to visit India from NY and Seattle respectively and wanted to go on a long cycling expedition to explore the never-seen India. Those villages, cities, towns that we miss while riding in the car. Well, Gillian Muessig, popularly known as SEOmom and the one I consider as my professional mom  For the first couple of weeks when Gillian shared this idea, I knew it wouldn’t happen. I did try to talk her out of it, but she showed me the light. SearchCycle 2013. What a fabulous experience. We collected at 7am in front of the Red Fort. 15 members of the OMLogic Team, al... Read More

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Join us in DLIN SearchCycle 2013!

As a kid growing up in rather humble surroundings in Delhi, we never had the place to keep a bicycle. I always lived knowing I can't ride a bike. But then came 2012. January started with OMLogic working on two bicycle brands as social media partners and continued with me buying a 5-gear bicycle. It has put the bicycle in the forefront of my life for now. And now, with 2013, I am extremely proud to associate with DLIN SearchCycle 2013, a biking event for the search engine community. Gillian Muessig (@SEOmom), President & co-founder of SEOMoz and one of the best known personalities... Read More

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