PR and the Buzz about Cleartrip
Cleartrip's recent firing of BuzzPR is definitely justified; a PR agency misusing the data is abominable. Having said that, using this to get cheap publicity with their customers by telling them 'how much they care' is just as sad.
As an agency, I am very disappointed by Cleartrip's actions. This Kejriwal like "Expose" needs to end. I am sure the PR agency will have sufficient examples of when the brand would have hidden something and would have sought the support from the same PR agency. Does that mean that the PR agency should now go out and ex... Read More