Thinker & Innovator

Whether it is coming up with innovative technological solutions for complex problems or innovative solutions for societal issues, Kapil is a thinker and innovator who not only thinks and writes but puts them in practice.  Kapil believes that those who can, have an obligation towards those who can't. While believing in this, Kapil is strongly against reservation or subsidies. For him, meritocracy and equality is the theme devoid of any politics or bias. While agencies usually implement available tools and solutions for various customer problems, Kapil thinks out-of-the-box platforms.

Tough Economic Lesson For Country’s Engineering Academicians

Tough Economic Lesson For Country’s Engineering Academicians

Engineering is the practice of making things better, more efficient and getting more out of the resources. With the opening up of the economy nearly 2 decades back and the global workforce movement, India saw plethora of opportunities open up. The easiest thing to do was to open up a new engineering college, and hence we have more engineering colleges than McDonald’s, Dominos, PizzaHut and a few more fast food chains put together. Over the last 2-3 years, as the industry has tightened and Indian IT industry is seeing perhaps its first slump in 2 decades, most smart colleges have double... Read More

Divider

Social Media – What Brands Should Know

Social Media – What Brands Should Know

Social media is about accentuating the finer points of a brand to a level that people talk about it, associate with it and use it as a reason to buy the brand. At the top level, these finer points can be classified into 3 parts: Product Experience (Functional) Brand Experience (Emotional) Marketing Spiel (Fun) What makes social special is that it doesn’t need to be one of the three. It can be multiple ones and there can be multiple finer points in each of these categories. What brands usually miss out on is clearly defining these as part of a strategic framework while creati... Read More

Divider

Digital First – The Norm

Digital First – The Norm

Year 2007 Digital marketing started becoming a buzzword in the later part of the last decade. The ability to create a website and optimize it on Google search started driving technology savvy brands and brands looking for business in other geos where any other source of marketing wasn’t even an option. Year 2009 Next came performance marketing wherein brands started to look for generating leads on digital. The ability to be able to measure every new lead that came made it the medium of choice for one and all. From real estate to insurance to education, CPL became the name of the gam... Read More

Divider

Collaborative Ecosystem: Win-Win For All

Collaborative Ecosystem: Win-Win For All

Imagine this: The real estate builders in Noida pool funds to create a social media campaign comparing the market space in Noida and Gurgaon to get the price difference between the markets bridged a little. The impact: The real estate game changes forever! Digital has not only broken down the barriers between countries and people, it has also broken down the barriers between brands. Collaborative ecosystem is the ability of a brand to be able to spend least amount of money and leverage the impact a different brand is creating and hence getting better ROI. Over the last few years, brands ... Read More

Divider

My Experiments With Entrepreneurship

My Experiments With Entrepreneurship

Elon Musk once said, “Creating a company is a very difficult thing. Starting a company is like eating glass and staring into the abyss. You have to do lots of things you don’t like. There’s no time to wallow and lick your wounds. Don’t let stress sideline you. Instead, use it as fuel to keep rocketing ahead, maybe even all the way to Mars." Today, as I complete 6 years as the CEO of OMLogic, I can for sure tell you that I have eaten glass, stared into the abyss, licked my wounds and have rocketed ahead. Hopefully, we will soon get our Mars landing too. Having been at the helm of aff... Read More

Divider