Politically (Incorrect) Commentator

Do anything but do not engage with Kapil on issues you have strong view or are sensitive about. Kapil is as straight of a shooter as you can ever have. His views on women equality, maternity leaves, reservations, secularism, casteism, the state of politics nationally and the cause analysis of various global events cause quite an uproar on social media. Having been strongly entrenched in Indian political system as a social media partner for election campaigns over the last 5 years and his global experience around the same, Kapil has a unique perspective that he is never shy to share.

Majboori ka naam Gandhi (just not Mahatma)

Majboori ka naam Gandhi (just not Mahatma)

A political party that once controlled the country. A political party whose proud history is parallel to the history of the country, not to mention the two blurring together at times. The Indian National Congress also known as the ‘Grand Old Party’ has seen a golden period. Navjot Singh Sidhu is right when he says, “Sonia (Gandhi) ji ka koi tol nahi, koi mol nahi.” From being a foreigner widow of an ex-PM to the most powerful person in the Indian political scene, nobody has achieved more than Sonia Gandhi. Please note, there was no one from the Gandhi family in active politics ... Read More

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Fake It Till You Make It

As the digital world continues to expand, brands world-wide are left with one daunting task: to integrate digital and traditional medium with no compromise on the success of marketing. This was more worrisome for marketers and advertisers in the Indian market considering various reasons such as internet penetration, digital education and awareness and digital as the first preference or choice of people to consume the content. While firms, brands and agencies had a difficult time in figuring out and deriving the rightmix of media pie, it was the white khadi kurta-payjama clad clan that showe... Read More

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