Digital & Social Media Expert

Kapil is one of the few real experts in digital and social media in India. He thinks, lives and breathes social. His ability to create stories for the brands and think out of the box is what has helped him transform digital presence across numerous domains over the years. Whether it is social media for a large brand looking for engagement, a startup looking to create a brand or a cause looking for advocacy or funding, Kapil has succeeded in them all. Kapil is a regular speaker on social media and its effectiveness. Kapil also runs a program for school and college students focused on "helping students create their personal brand and get better placements using social media" as well as "cyber bullying, privacy and security".  

Social Media – What Brands Should Know

Social Media – What Brands Should Know

Social media is about accentuating the finer points of a brand to a level that people talk about it, associate with it and use it as a reason to buy the brand. At the top level, these finer points can be classified into 3 parts: Product Experience (Functional) Brand Experience (Emotional) Marketing Spiel (Fun) What makes social special is that it doesn’t need to be one of the three. It can be multiple ones and there can be multiple finer points in each of these categories. What brands usually miss out on is clearly defining these as part of a strategic framework while creati... Read More

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