Social media is about accentuating the finer points of a brand to a level that people talk about it, associate with it and use it as a reason to buy the brand.
At the top level, these finer points can be classified into 3 parts:
Product Experience (Functional)
Brand Experience (Emotional)
Marketing Spiel (Fun)
What makes social special is that it doesn’t need to be one of the three. It can be multiple ones and there can be multiple finer points in each of these categories. What brands usually miss out on is clearly defining these as part of a strategic framework while creati... Read More
E-commerce has lately become a keenly watched sector in India, especially with a handful of home-grown successful ventures being valued at billions of dollars. Likes of Sachin Bansal and Binny Bansal have inspired many of us to join the e-commerce league of India.
As easy as it seems, it isn’t one of the simpler businesses and definitely not the most lucrative one in the initial days. The business model involves an array of operations ranging from acquiring sellers, finding efficient logistic partners, raising funds and most importantly providing customer satisfaction without incurring lo... Read More
NASSCOM India Leadership Forum, perhaps one of the best gatherings of thought leaders and global influencers from all over the globe. The event is focused on exchanging ideas and experiences related to the world of technology. But that's not what interests me in this year's event.
Sure it will be a gala event. Sure there will be lots of wonderful national and international speakers. Sure there will be lots of business generated and discussed on the sidelines. But what is really exciting for me is that this year represents a transition. A transition from the exchange of ideas figuring... Read More
“Itni shidaat se maine tumhe paane ki koshish ki hai, ki har zarre ne mujhe tumse milane ki saazish ki hai. Kehte hain ki …… Agar kisi cheez ko dil se chaaho to puri kayanat usey tumse milane ki koshish mein lag jaati hai.”
I love cricket, period. And I don’t just say this for the sake of it. I really do love cricket. I have arm twisted and forced people around me to do cricket and cricket based stuff for years. And now, I can proudly say, I told you so. OMLogic is proud (extremely proud) to be the digital partner for vivo mobiles, the official sponsor of the IPL 2016 and beyond. No... Read More
7 years back when I founded OMLogic, online business was ruled by two major elements – keywords and technology but I was careful not to fall in this trap. I categorically placed the element of ‘communications’ while making the business and strategy plan. This step also led to the naam-karan of the company – OMLogic, bringing logic to online marketing.
Soon enough we had a team who believed the same and we continued weaving the communications part in the brands’ online approach until one day, we saw that the others were doing the same (which essentially meant that everyone was doin... Read More
Working in a Social Media Agency means witnessing instant feedback for the work you put under public eye. A very enthusiastic social media team at OML works for Oriflame and they love to get reviews on how they are doing. So, here’s how 3 reviews done by ‘Social Samosa’ were taken by them.
Oriflame’s social media presence has grown immensely over the last two years, with new campaigns on Facebook, the blog witnessing a traffic that was initially unexpected, a Twitter page where tweeple share their lovely feedback and hashtags that make it to trending topics in just 20 minutes of goi... Read More
As a kid growing up in rather humble surroundings in Delhi, we never had the place to keep a bicycle. I always lived knowing I can't ride a bike.
But then came 2012. January started with OMLogic working on two bicycle brands as social media partners and continued with me buying a 5-gear bicycle. It has put the bicycle in the forefront of my life for now.
And now, with 2013, I am extremely proud to associate with DLIN SearchCycle 2013, a biking event for the search engine community.
Gillian Muessig (@SEOmom), President & co-founder of SEOMoz and one of the best known personalities... Read More