Digital & Social Media Expert

Kapil is one of the few real experts in digital and social media in India. He thinks, lives and breathes social. His ability to create stories for the brands and think out of the box is what has helped him transform digital presence across numerous domains over the years. Whether it is social media for a large brand looking for engagement, a startup looking to create a brand or a cause looking for advocacy or funding, Kapil has succeeded in them all. Kapil is a regular speaker on social media and its effectiveness. Kapil also runs a program for school and college students focused on "helping students create their personal brand and get better placements using social media" as well as "cyber bullying, privacy and security".  

Mindfuck? What The Fuck Is That?

Mindfuck? What The Fuck Is That?

Let me first put this in context. The crisis that you see most people go through every so often, the stress and the unhappiness that most people have in their life and in things around them is called mindfuck. Whether its existential crisis or issues in relationships or some other seemingly missing aspect in most people’s life, the underlying theme is called mindfuck. So, what is the classic definition of mindfuck? Wikipedia describes Mindfuck as Psychological manipulation, a principle of discordianism. These words are definitely going to put someone in mindfuck if they already weren... Read More

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Twitter Trends [India] – What do they really mean?

Twitter Trends [India] – What do they really mean?

On this World Social Media Day, let us look at what is considered as one of the most important metrics in the current social media world. Twitter Trends. What Twitter wants it to mean – A top 10 list of most important topics being discussed or talked about on Twitter related to India and in India at any given point of time. What it actually means – A top 10 list of keywords and hashtags where social media agencies, political parties and PR companies have begged, borrowed, stolen or outrightly manipulated data and tweets to make their campaign on the top 10. How customers look at t... Read More

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10 years, No Regrets

10 years, No Regrets

Today is reality day. 9th May. It has a very significant presence in my life. It’s the day when I decided on calling my new venture OMLogic. A company that has become a part of my life bigger than anything could ever be. OMLogic, the name, completes a decade of being, and its certainly time to reminisce. I still keep getting asked, mostly by people who find my decision disappointing and confusing, as to why I decided to move back to India. And I have given multiple different answers to them based on who was asking the question. Entrepreneurship bug, parents, Delhi life, kids are top amongst ... Read More

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No Traffic CP – Let’s Hustle!

No Traffic CP – Let’s Hustle!

The business capital of Delhi, Connaught Place, is all set to become a no-traffic zone from 1st February. While some may dismiss this decision as juvenile, it seems like a very calculated move to attract media and attention. Is there a need to control traffic and its movement in CP - YES. But the solution being proposed it extremely absurd. I am surprised at the apathy with which such decisions are being made in this country, especially Delhi. Seems like we have become a test ground of whimsical, irrational politicians to try-out ideas with no ground level thinking to it. What is ... Read More

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If It’s about Facebook and Twitter, We Are All Doomed

7 years back when I founded OMLogic, online business was ruled by two major elements – keywords and technology but I was careful not to fall in this trap. I categorically placed the element of ‘communications’ while making the business and strategy plan. This step also led to the naam-karan of the company – OMLogic, bringing logic to online marketing. Soon enough we had a team who believed the same and we continued weaving the communications part in the brands’ online approach until one day, we saw that the others were doing the same (which essentially meant that everyone was doin... Read More

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