Digital & Social Media Expert

Kapil is one of the few real experts in digital and social media in India. He thinks, lives and breathes social. His ability to create stories for the brands and think out of the box is what has helped him transform digital presence across numerous domains over the years. Whether it is social media for a large brand looking for engagement, a startup looking to create a brand or a cause looking for advocacy or funding, Kapil has succeeded in them all. Kapil is a regular speaker on social media and its effectiveness. Kapil also runs a program for school and college students focused on "helping students create their personal brand and get better placements using social media" as well as "cyber bullying, privacy and security".  

Collaborative Ecosystem: Win-Win For All

Collaborative Ecosystem: Win-Win For All

Imagine this: The real estate builders in Noida pool funds to create a social media campaign comparing the market space in Noida and Gurgaon to get the price difference between the markets bridged a little. The impact: The real estate game changes forever! Digital has not only broken down the barriers between countries and people, it has also broken down the barriers between brands. Collaborative ecosystem is the ability of a brand to be able to spend least amount of money and leverage the impact a different brand is creating and hence getting better ROI. Over the last few years, brands ... Read More

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What you say is what you shall reap

The mistakes that brands and agencies make on social media have been talked about a lot. The problem here is not that agencies or brands lack something like a structure to deal with such mistakes; it is more to do with knowing what needs to be done in some unforeseen and undesired situations. Social media is a place where the brands and services are most exposed to both appreciation and flak alike. The last thing one can do on social media is to remove negative comments on their pages and especially if you are a brand like Starbucks and have disgruntled customers talking about you. If the... Read More

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