Social media is about accentuating the finer points of a brand to a level that people talk about it, associate with it and use it as a reason to buy the brand.
At the top level, these finer points can be classified into 3 parts:
Product Experience (Functional)
Brand Experience (Emotional)
Marketing Spiel (Fun)
What makes social special is that it doesn’t need to be one of the three. It can be multiple ones and there can be multiple finer points in each of these categories. What brands usually miss out on is clearly defining these as part of a strategic framework while creati... Read More
Today is reality day. 9th May. It has a very significant presence in my life. It’s the day when I decided on calling my new venture OMLogic. A company that has become a part of my life bigger than anything could ever be. OMLogic, the name, completes a decade of being, and its certainly time to reminisce. I still keep getting asked, mostly by people who find my decision disappointing and confusing, as to why I decided to move back to India. And I have given multiple different answers to them based on who was asking the question. Entrepreneurship bug, parents, Delhi life, kids are top amongst ... Read More
While it has been an amazing experience working for brands in all sizes, shapes and forms over the last few years, 2017 started differently. For the first time, I took one of the brands and became a customer.
It’s not that I have never consumed the content/products of the brands I have worked for before, but this one was different. It’s much more invasive and involved than any of the other ones.
We started working for an Eye Hospital, Eye7 (AKA Chaudhary Eye Center). I loved the new Contoura Vision Technology and used it to correct my vision. To my surprise, the process was amazingly... Read More
Digital marketing started becoming a buzzword in the later part of the last decade. The ability to create a website and optimize it on Google search started driving technology savvy brands and brands looking for business in other geos where any other source of marketing wasn’t even an option.
Next came performance marketing wherein brands started to look for generating leads on digital. The ability to be able to measure every new lead that came made it the medium of choice for one and all. From real estate to insurance to education, CPL became the name of the gam... Read More
Imagine this: The real estate builders in Noida pool funds to create a social media campaign comparing the market space in Noida and Gurgaon to get the price difference between the markets bridged a little.
The impact: The real estate game changes forever!
Digital has not only broken down the barriers between countries and people, it has also broken down the barriers between brands. Collaborative ecosystem is the ability of a brand to be able to spend least amount of money and leverage the impact a different brand is creating and hence getting better ROI. Over the last few years, brands ... Read More
The mistakes that brands and agencies make on social media have been talked about a lot. The problem here is not that agencies or brands lack something like a structure to deal with such mistakes; it is more to do with knowing what needs to be done in some unforeseen and undesired situations.
Social media is a place where the brands and services are most exposed to both appreciation and flak alike. The last thing one can do on social media is to remove negative comments on their pages and especially if you are a brand like Starbucks and have disgruntled customers talking about you. If the... Read More