"These are the best of times, these are the worst of times.”
The above lines best describe the changing nature of media and news.
From a simplistic world where there were 8-10 news outlets that regulated everything, where there was a clear distinction of Alpha male in news (the news generators) and the Beta male in news (the news consumers), we have come to the social media world of everybody being an Alpha male. These news outlets had credibility and more importantly accountability. They came from different ideologies and philosophies, which meant they will broadcast different POV’... Read More
Social media is about accentuating the finer points of a brand to a level that people talk about it, associate with it and use it as a reason to buy the brand.
At the top level, these finer points can be classified into 3 parts:
Product Experience (Functional)
Brand Experience (Emotional)
Marketing Spiel (Fun)
What makes social special is that it doesn’t need to be one of the three. It can be multiple ones and there can be multiple finer points in each of these categories. What brands usually miss out on is clearly defining these as part of a strategic framework while creati... Read More
“Have you ever heard of Harry Houdini? Well, he wasn't like today's magicians who are only interested in television ratings. He was an artist. He could make an elephant disappear in the middle of a theater filled with people, and do you know how he did that?
What the eyes see and the ears hear, the mind believes.”
Today, I am reminded of this famous quote from the movie, Swordfish. Perhaps Travolta’s best work after Pulp Fiction.
Seems like Donald Trump got his training from Harry Houdini himself. The latest decision to quit Paris Climate Accord seems clearly ... Read More
Today is World Health Day and the theme is “Depression: Let’s talk!”
It seems like everyone is suffering from depression these days (even the economy, the society, the morals and the ethics). But this blog is not to discuss any of these subjects.
I want to talk about the changing nature of the world and what I think are the larger aspects of this thing called depression.
What is depression? Under most circumstances it is the unwillingness (not the inability) to do something by the right side of the brain which the left side of the brain thinks is a must do. In that sense, us... Read More
NASSCOM India Leadership Forum, perhaps one of the best gatherings of thought leaders and global influencers from all over the globe. The event is focused on exchanging ideas and experiences related to the world of technology. But that's not what interests me in this year's event.
Sure it will be a gala event. Sure there will be lots of wonderful national and international speakers. Sure there will be lots of business generated and discussed on the sidelines. But what is really exciting for me is that this year represents a transition. A transition from the exchange of ideas figuring... Read More
Elon Musk once said, “Creating a company is a very difficult thing. Starting a company is like eating glass and staring into the abyss. You have to do lots of things you don’t like. There’s no time to wallow and lick your wounds. Don’t let stress sideline you. Instead, use it as fuel to keep rocketing ahead, maybe even all the way to Mars."
Today, as I complete 6 years as the CEO of OMLogic, I can for sure tell you that I have eaten glass, stared into the abyss, licked my wounds and have rocketed ahead. Hopefully, we will soon get our Mars landing too.
Having been at the helm of aff... Read More
It is the first time that a party other than Congress reached a vote share of 30% in Indian elections in the last 67 years. It’s the first time that a party has secured a majority after the 1984 elections (and the first time in the history that a party to secure majority is not Congress). It is the first time that the number of seats of the Congress Party has been reduced to 2 digits. It is the first time that BJP has won all 25 seats in Rajasthan and has also won a majority of seats in Uttar Pradesh diminishing the once-upon-a-time regional giants. There are so many firsts in these election... Read More
7 years back when I founded OMLogic, online business was ruled by two major elements – keywords and technology but I was careful not to fall in this trap. I categorically placed the element of ‘communications’ while making the business and strategy plan. This step also led to the naam-karan of the company – OMLogic, bringing logic to online marketing.
Soon enough we had a team who believed the same and we continued weaving the communications part in the brands’ online approach until one day, we saw that the others were doing the same (which essentially meant that everyone was doin... Read More
Working in a Social Media Agency means witnessing instant feedback for the work you put under public eye. A very enthusiastic social media team at OML works for Oriflame and they love to get reviews on how they are doing. So, here’s how 3 reviews done by ‘Social Samosa’ were taken by them.
Oriflame’s social media presence has grown immensely over the last two years, with new campaigns on Facebook, the blog witnessing a traffic that was initially unexpected, a Twitter page where tweeple share their lovely feedback and hashtags that make it to trending topics in just 20 minutes of goi... Read More
The mistakes that brands and agencies make on social media have been talked about a lot. The problem here is not that agencies or brands lack something like a structure to deal with such mistakes; it is more to do with knowing what needs to be done in some unforeseen and undesired situations.
Social media is a place where the brands and services are most exposed to both appreciation and flak alike. The last thing one can do on social media is to remove negative comments on their pages and especially if you are a brand like Starbucks and have disgruntled customers talking about you. If the... Read More